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Privacy Policy

1 General

The protection and security of personal data is a top priority for Borer Chemie AG. We rely on open and transparent dealings. This Privacy Policy informs you about the nature, scope and purpose of the personal data we process. We also inform you about the rights to which you are entitled.


Personal data is information relating to an identified or identifiable natural person ("data subject"). Data processing is any operation performed upon personal data, whether or not by automatic means, such as collection, recording, storage, alteration, retrieval, use, disclosure by transmission, dissemination or otherwise making available, or erasure.



2 Name and address of the data controller

The data controller is the natural or legal person who determines the purposes and means of the processing of personal data.


The present data controller is:


Borer Chemie AG
Gewerbestrasse 13
4528 Zuchwil
T +41 32 686 56 00


Any person affected by data processing can contact us directly with a question or concern about data protection.



3 Categories of personal data

Borer Chemie AG may process the following categories of personal data of customers and suppliers as well as website visitors. We do not process more personal data than necessary.


-           Master and inventory data (e.g. name, address, date of birth, telephone number, contract data, information on concluded transactions, bank details)

-           Marketing data (e.g. needs, wants, preferences)

-           Technical data (e.g. internal and external identifiers, business numbers, IP addresses, records of access or changes, e-mail addresses)



4 Duration of storage

The duration of the storage of personal data is determined by statutory retention obligations (depending on the applicable legal basis, these are five, ten or more years) or the purpose of the respective data processing.



5 Purpose of the data processing

We may process the personal data described in Point 3 for the processing of our own services as well as for our own purposes or those provided for by law. We understand this to mean, in particular, the execution and processing of contracts or services, planning, marketing, market research, comprehensive support, advice and information on the range of services, preparation and provision of tailor-made services, statutory or regulatory obligations to provide information or to report to courts and authorities and the fulfilment of official orders.



6 Legal basis of the data processing

Data processing is lawful insofar as the processing is necessary for the performance of a contract to which the data subject is party or for the performance of pre-contractual measures taken at the request of the data subject. This is the case, for example, with processing operations that are necessary for the delivery of goods or the provision of another service or consideration. The same applies to such processing operations that are necessary for the implementation of pre-contractual measures, for example in cases of enquiries about our products or services. Where we process personal data for the purposes set out in this paragraph, we rely on this justification.


Data processing is also lawful if the data subject has given consent to the data processing or if the processing is necessary for compliance with a legal obligation to which we are subject. Furthermore, data processing is lawful if it is necessary to protect the legitimate interests of Borer Chemie AG or a third party, which may be the case, for example, if the data subject is a customer of ours. In addition, data processing is lawful if vital interests of a natural person are to be protected or if the processing is necessary for the performance of a task carried out in the public interest.



7 Data security

Your personal data provided to us is secured by taking technical as well as organisational security measures in such a way that it is inaccessible to unauthorised third parties. We continuously adapt and improve these security measures in line with technological and organisational developments.


We would like to point out that data transmission on the Internet (e.g. communication by e-mail) can have security gaps. Complete protection of data against access by third parties is not possible.



8 Disclosure of personal data

We will not sell, share or otherwise distribute your personal information to third parties except as described in this Privacy Policy.


Your personal data may be disclosed to third parties acting for us or on our behalf for further processing in accordance with the purpose(s) for which the data was originally collected or for other lawful purposes. These third parties have contractually agreed to us that they will only use personal information for the agreed purposes, will not sell it to other parties and will not disclose it to other parties except as required by law, permitted by us or described in this Privacy Policy.


Personal data may also be disclosed to third parties if we are required to do so by law, court order or official regulation, or if this is necessary to support criminal or legal investigations or other legal enquiries or proceedings at home or abroad.


We may transfer, store and process your personal data at data locations around the world, e.g. where our third-party providers or partners are located. Therefore, we may transfer your personal data outside the European Economic Area (EEA) if this is necessary for the data processing described in this Privacy Policy in accordance with applicable law.


If data is transferred to countries that do not ensure an adequate level of protection, we ensure adequate data protection by taking appropriate safeguards, such as contractual safeguards (e.g. based on EU standard clauses), based on binding corporate rules, the transfer of data pursuant to your explicit consent, for the conclusion or performance of a contract with you, or in connection with the establishment, exercise or enforcement of legal claims.



9 Rights of the data subject

You can request information from us about whether personal data about you is being processed. If this is the case, we will inform you of the personal data we hold about you in our data collections, including the available information on the origin of the data, the purpose and, where applicable, the legal basis for the processing, as well as the categories of personal data processed, the parties involved in the collection and the data recipients. You also have a right to rectification, a right to erasure of personal data (right to be forgotten, provided there are no other retention obligations or no other legal basis for processing), a right to restriction of processing, a right to data portability and the right to withdraw consent under data protection law.


We are happy to receive requests for information and other concerns regarding data protection (see Point 2).



10 Data logging when visiting this website

When visiting the website of, the web server automatically records log files that cannot be assigned to a specific person. This data includes, for example, the browser type and version, operating system used, referrer URL (the previously visited page), IP address of the requesting computer, access date and time of the server request and the client's file request (file name and URL). This data is only collected for the purpose of statistical evaluation. A transfer to third parties, for commercial or non-commercial purposes, does not take place.



11 Newsletter

With the newsletter we inform you about us and our offers.

If you would like to receive the newsletter, we require a valid e-mail address from you as well as information that allows us to verify that you are the owner of the specified e-mail address or that the owner agrees to receive the newsletter. No other data is collected. This data is only used for sending the newsletter and will not be passed on to third parties.


When you register for the newsletter, we save your IP address and the date of registration. This storage serves solely as evidence in the event that a third party misuses an e-mail address and registers to receive the newsletter without the knowledge of the authorised person.


You can revoke your consent to the storage of the data, the e-mail address and their use for sending the newsletter at any time. The revocation can be made via a link in the newsletters themselves or by sending a message to the contact options listed in section 2.



12 Contact form

Some registration forms on our website ask you to provide us with your contact details (such as name, address, telephone number and email address). We use this information to provide you with information about our products and services and those of our partners, and to qualify you for certain marketing programmes that are appropriate for you. This data is also used to communicate with you from time to time general information about our company. We do not use this information for any other purpose and we do not share or sell this information to third parties. If at any time you no longer wish to receive communications from us and would like to be removed from our mailing list, you will find an opt-out option in all our communications.



13 Cookies

On our website we use "session cookies" to make it easier for you to use our web pages. These are small text files that are only stored on your hard drive for the duration of your visit to our website and, depending on the settings of your browser program, are deleted again when you close the browser. These cookies do not retrieve any information stored about you on your hard drive and do not affect your PC or its files. Most browsers are set to accept cookies automatically. However, you can deactivate the storage of cookies or set your browser to notify you when cookies are sent.



14 Note on Google Analytics

The website uses the website analysis service of Google Analytics, which is operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. The cookies used by Google Analytics are stored on your computer and thus enable an analysis of your use of the website.


We use Google Analytics on the basis of our legitimate interests to analyse and regularly improve our website, as well as to regularly improve our offer via the statistics obtained and to make it more interesting for you. Furthermore, the use of Google Analytics is based on your consent to the tracking of your surfing behaviour on our websites and their analytical evaluation.


The information generated by the cookie about your use of this website is generally transmitted to a Google server in the USA and stored there. These cookies may contain, for example, the following information: IP address, number, date and time of the visit, duration of the visit, your access page from which you use the website (reference URL), the pages visited on our website, browser type/version and operating system used. Google will use this information on our behalf because we have a legitimate interest in analysing user behaviour so that we can optimise the services offered on our website as well as our advertising. Google uses this information to evaluate the use of our website, to compile reports on website activity and to provide us with other services related to the use of the website and the Internet. Likewise, pseudonymised user profiles can be created from the processed personal data.


You can prevent cookies from being stored by setting your browser software accordingly. However, we would like to point out that in this case you may not be able to use all the functions of this website to their full extent. You can also prevent the collection of personal data (including your IP address) generated by the cookie and related to your use of the website by Google and the processing of this personal data by Google by downloading and installing the browser plug-in available at the following link: Further information on the handling of user personal data at Google Analytics can be found in Google's personal data privacy statement:

Furthermore, it is possible that Google will review the user's use of the website and may combine the personal data collected with other information about the user that Google has independently collected from other websites visited by the user and use it for its own purposes (e.g. to monitor advertising) under its own responsibility based on its own privacy policy. Further information on this and how Google processes personal data can be found in the relevant Google privacy statements:;



15 Third-party privacy statements

Please note that if you click on the link to a third party website, you will be redirected to a website that we do not control and our Privacy Policy will no longer apply. Your browsing and interaction on any other website is subject to the terms of use and privacy statements and notices of such third party websites. Furthermore, we cannot guarantee the correctness and topicality of these links.


We recommend that you read the terms of use and privacy statements and notices of other websites carefully before submitting any personal data via this website. We are not responsible or liable for the information content and data processing of such third party websites.



16 Facebook plugins (Like button)

Plugins of the social network Facebook, provider Facebook Inc., 1 Hacker Way, Menlo Park, California 94025, USA, are integrated on our pages. You can recognise the Facebook plugins by the Facebook logo or the "Like" button on our site. You can find an overview of the Facebook plugins here:


When you visit our pages, a direct connection is established between your browser and the Facebook server via the plugin. As a result, Facebook receives the information that you have visited our site with your IP address. If you click the Facebook "Like" button while you are logged into your Facebook account, you can link the content of our pages to your Facebook profile. This enables Facebook to assign the visit to our pages to your user account. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data or its use by Facebook. For more information, please see Facebook's privacy policy at


If you do not want Facebook to be able to assign your visit to our pages to your Facebook user account, please log out of your Facebook user account.



17 HubSpot

Our website uses HubSpot, a software of HubSpot Inc, USA. This software is used in the area of inbound marketing and helps us to better coordinate and optimise our marketing strategy by means of statistical analyses and evaluation of logged user behaviour, among other things. Cookies are used. You can prevent the storage of cookies at any time by setting your browser software accordingly or delete the cookies already stored. Please note that if cookies are blocked, you may not be able to make full use of the services provided on our website. For more information, please refer to the Terms of Service and Privacy Policy of HubSpot Inc. accordingly at and at



18 Right to complain to a supervisory authority

Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the country of your residence, place of work or place of the alleged infringement (at least insofar as this country is Switzerland or a member of the European Union), if you are of the opinion that the processing of personal data relating to you infringes the applicable data protection regulations.



19 Updates and amendments to the Privacy Policy

Parts of the Privacy Policy may be changed or updated by us without prior notice to you. Please check the data protection declaration before using our services in order to be up to date with possible changes or updates. Status of the Privacy Policy: August 2023.



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